Sales Team Lead (US Market)

Crystalia Glass LLC is a U.S.-based manufacturer and provider of premium glass solutions, specializing in custom glass partitions for residential, commercial, and institutional projects. We operate a full-cycle model - from design and manufacturing to sales, delivery, and installation - with production facilities in the United States and Europe.

The U.S. market is our core focus. Crystalia Glass is a stable, scaling business, serving B2C, B2B, and B2G clients across multiple states. We combine strong product quality, competitive pricing, high service standards, and operational efficiency to set a benchmark within our industry.

We are strengthening our commercial function and are looking for a Sales Manager to take full ownership of sales execution, team performance, and revenue growth in a high-volume, inbound-driven environment.

The Role

This is a hands-on leadership role requiring strong operational involvement. The Sales manager will own sales performance end-to-end, including CRM operations, inbound lead management, call quality, analytics, and team development.

CRM & Sales Operations

• Own and optimize CRM and sales operations, including pipeline structure, lead lifecycle, data hygiene, SLAs, and inbound workflows.
• Enforce strong CRM discipline across the sales team through training, audits, and corrective actions.
• Drive performance through structured reporting and dashboards, continuously identifying and improving funnel efficiency. Team Leadership & Development:
• Lead and develop the sales team
• Provide ongoing coaching and mentoring to team members, conducting regular performance reviews and setting goals to ensure they achieve and exceed their targets
• Participate in the recruitment and training of new team members, ensuring they are aligned with company values and priorities

Inbound Lead Management

• Manage a high-volume inbound lead flow, ensuring fast response times, high-quality lead handling, and balanced workload across Sales Reps.
• Continuously optimize lead distribution to maximize efficiency, conversion, and team performance.

Call Quality & Communication Standards

• Own call quality and communication standards, with calls as the primary channel for US-based clients.
• Regularly review calls, coach on objection handling and structure, analyze deal losses, and develop supporting channels such as SMS and email.

Performance & Analytics

• Lead the sales function through data and metrics, including conversion rate, close rate, average deal value, speed to lead, and revenue per rep.
• Design and execute data-backed initiatives to improve conversion and overall sales performance.

Proactivity & Continuous Improvement

• Proactively identify and solve problems, taking full ownership even with limited resources.
• Continuously initiate improvements across sales processes, marketing collaboration, tools, and customer engagement with a focus on measurable business impact.