Social Media Strategist | Mid-Senior | Saily

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Main Responsibilities

Own the long-term social media content strategy and brand direction across LinkedIn and Meta

Plan content directions, topics, and angles — ensuring consistency and coherency of brand identity across channels

Adapt product features into full-funnel messaging: define what the angle and selling points should be at top, middle, and bottom of funnel

Collaborate closely with the paid social team: analyze ad/content performance, evaluate creatives, and brainstorm iterations based on data

Produce weekly UGC content at scale via outsourced creator platforms

Work with copywriters from the creative and communications teams — brief them, and evaluate whether delivered copy/material fits channel and funnel requirements (and what to change if it doesn't)

Plan and oversee social media content calendars and deliverables with design and content teams

Track and analyze content performance and audience engagement; adjust course when goals aren't being met

Align social media goals with relevant teams and leadership

Core Requirements

3+ years of experience in social media strategy/execution for global audiences;

Strategic creative input into digital marketing funnels — not just understanding metrics, but the ability to build full-funnel messaging flows from a single product feature

Experience with or strong understanding of paid social / performance creative (metrics, evaluating creatives, iterating on underperforming assets)

Proven experience with LinkedIn and Meta (TikTok experience is a strong plus)

Experience producing UGC content via outsourced platforms is a plus

Excellent spoken and written English; ability to simplify complex ideas and tailor messages to different audiences

Strong analytical skills

Digital marketing / agency background is a significant plus — it builds 360° knowledge fast

Strong time management and ownership

Proactive and crystal-clear communication — the role sits at the intersection of many teams with competing requests and must blend everything into one coherent social presence

Bold with ideas: not afraid to ask, doubt, try new things, and bring people along

Resilience in a fast-paced environment; realistic about capacity and flags expectation/reality clashes early

We expect all candidates to provide accurate and complete information during the recruitment process. While limited use of AI tools to refine application materials is acceptable, candidates remain fully responsible for ensuring that their submissions reflect their own qualifications, skills, and experience. Any failure to do so may negatively affect participation in the recruitment process. If broader AI assistance is allowed for a particular role or stage, we’ll let you know in advance.

By submitting your application, you acknowledge that it may be processed using automated tools for evaluation purposes. As part of our recruitment process, we may use an AI-based application review tool to help assess applications based on skills and experience relevant to the role. This technology is used to support - not replace - human decision-making, and every application is ultimately reviewed by a recruiter.

If you would like more information about how AI is used in this process or wish to exercise your rights under applicable data privacy laws, please contact us at privacy@nordaccount.com. Should you prefer to opt out of the automated evaluation, please submit your application directly to career@nordsec.com.