Senior Product Marketing Manager

Back to jobsNewSenior Product Marketing ManagerLondonApply500M+ downloads. 80M+ monthly users. A decade of building – and we’re still accelerating.

Flo is the world’s #1 health & fitness app worldwide on a mission to build a better future for female health. Backed by a $200M investment led by General Atlantic, we became the first product of our kind to reach a $1B valuation in 2024 – and we’re not slowing down.

With 7M paid subscribers and the highest-rated experience in the App Store’s health category, we’ve spent 10 years earning trust at scale. Now, we’re building the next generation of digital health – AI-powered, privacy-first, clinically backed – to help our users know their body better.

The job

We're looking for an entrepreneurial, strategic and data-driven Senior Product Marketing Manager to help Flo bring its newest features to our 70 million users. Reporting to the Director of Product Marketing and working closely with the Product and Marketing teams, you'll bring new products and features to the people who need them, from positioning and launch through to growth

If you thrive in fast-paced environments, can pivot quickly between projects, and are always ready to roll up your sleeves to make things happen, this is a rare opportunity to shape how product marketing works at one of the world's leading health apps. You’ll help define the ways of working, standards and tools that make product marketing central to how Flo builds and grows.

This role is a good fit if you enjoy building something from the start, aligning stakeholders from all functions behind a common goal, and working on products that make a real difference to women's health.

How we work

• We’re a mission-led, product-driven team. We move fast, stay focused and take ownership – from brief to build to impact. Debate is encouraged. Decisions are shared. We care about craft, ship with purpose, and always raise the bar.
• You’ll be working with people who take their work seriously, not themselves. It takes commitment, resilience, and the drive to keep going when things get tough. Because better health outcomes are worth it.

Our strength is in our differences. At Flo, hiring is based on merit, skill and what you bring to the role – nothing else. We’re proud to be an equal opportunity employer, and we welcome applicants from all backgrounds, communities and identities. Read our privacy notice for job applicants.