Organic Growth Lead

Back to jobsNewOrganic Growth LeadKraków, Poland; Warsaw, PolandApplyTransferGo is a growing fintech scale-up on a mission to champion financial freedom with care. We strive to provide tailored, more affordable financial services that make people's hard-earned money go further. Now in our 14th year, with close to 400 employees in offices across Europe and the UK, we’re crafting a brilliant, relevant product that makes a difference in people's lives and the well-being of their families.

We’ve come this far by building a talented, diverse workforce on a fair culture and our strong values. Having this strong team of employees, we can serve those who really need our product to make their lives better.

We are looking for someone to own how TransferGo is discovered across search engines, AI-powered platforms and our website.

This is broader than a traditional SEO role. You will lead technical and international SEO, content discoverability, Answer Engine Optimisation (AEO), Generative Engine Optimisation (GEO) and our website growth roadmap. Your goal will be to turn search demand and emerging forms of AI discovery into measurable customer acquisition.

You will own organic discovery across search engines, AI assistants and the website. Your primary contribution will be growing the share of new customers acquired through non-paid channels.

This supports the Director’s incremental activation goal and the three measures used to evaluate the Growth & Marketing function: monthly active customers, six-month customer value relative to acquisition cost, and the share of acquisition generated through non-paid channels.

You will lead technical SEO across crawling, indexing, JavaScript rendering, site architecture, internal linking, structured data and Core Web Vitals. You will also lead international SEO across our priority countries, languages and send-and-receive routes, including localisation and hreflang at scale.

You will build and manage a prioritised organic growth roadmap with Product, Engineering, Content and Marketing. You will identify opportunities based on customer needs, search demand and commercial priorities, protect organic performance during releases, migrations and structural changes, and strengthen our authority through digital PR, partnerships and link building.

You will improve how these platforms understand, represent and reference TransferGo. That includes developing content and structured-data approaches that increase our chances of being surfaced and cited, while strengthening our topical authority, brand entities and trust signals across the web.

You will improve customer journeys, landing pages and conversion paths across priority countries and customer segments. Using customer insight, analytics and experimentation, you will identify and remove conversion barriers and build scalable landing-page and content frameworks that support acquisition campaigns, product launches and expansion into new countries.

You will partner with Product, Design, Engineering and Compliance to deliver improvements while keeping website content accurate, compliant, localised and consistent with the TransferGo brand. You will balance long-term platform development against the need to launch, learn and improve quickly.

You will build reporting that connects search, AI visibility and website performance to business outcomes rather than activity metrics. You will own the relevant analytics, SEO and AI-monitoring tools and manage agencies, freelancers and technology partners where needed.

Here’s what we’d love from our new Organic Growth Lead

• Strong experience in SEO, organic growth or web-led customer acquisition, with commercial results you can demonstrate.
• Deep technical SEO knowledge, including crawling, indexing, JavaScript rendering, site architecture, structured data and Core Web Vitals.
• Experience leading international and multilingual SEO across several countries.
• A strong understanding of content strategy, keyword and intent research, internal linking and authority building.
• Practical knowledge of AEO and GEO, including how AI-powered platforms discover, assess and cite information.
• Experience owning or significantly influencing a commercial website and its roadmap, including conversion optimisation and experimentation.
• Strong analytical skills, and a track record of connecting search and website performance to acquisition, revenue or another business outcome.
• Experience working effectively with developers, designers, analysts, writers, product teams and commercial stakeholders.
• The confidence to prioritise competing demands and turn strategy into delivery.

And if you can also do this stuff, even better

• Hands-on experience measuring brand visibility across Google AI Overviews, ChatGPT, Gemini, Perplexity or similar platforms.
• Experience in fintech, financial services, marketplaces or international consumer products.
• Experience working with Compliance in a regulated environment.

You move comfortably between technical SEO, content, AI visibility, website experience and commercial performance. You are structured enough to build a long-term roadmap, pragmatic enough to act when an opportunity appears, and influential enough to bring several teams around a shared growth goal.

What we believe

At TransferGo, we offer competitive rewards to all people. We know that recognition is about more than just money, and we’ve fostered a culture of kudos to shine a light on the great work throughout the business, and the people making it all happen. We hold regular in person events to connect with each other and help all our TransferNauts to grow with a generous training allowance. We believe that empowering people makes for a happier and more effective workforce. This means we enable anyone who wants to pursue initiatives that deliver real value for our migrant customers.

Competitive Salary: Starting from 14,900 PLN-22,390 PLN (gross) per month, depending on experience. Salary is just one part of the conversation – if you’re excited about the role but the range feels slightly off, don’t hesitate to apply. We’re open to discussing based on your experience and potential.

At TransferGo, we are committed to the equal treatment of all current and prospective employees. We will not tolerate discrimination on the basis of age, disability, sex, sexual orientation, pregnancy and maternity, race or ethnicity, religion or belief, gender identity, marriage, civil partnership or any other protected category. We are proud of our diverse and inclusive culture and we strongly encourage suitably qualified applicants from a wide range of backgrounds to apply and join TransferGo. We look forward to meeting you!

Please note that all data collected will be handled in accordance with our candidates privacy policy (https://www.transfergo.com/privacy-policy/overview) and will only be used for the purpose of evaluating your candidacy. The data will be securely stored and deleted according to retention timeframe set in the candidates privacy policy. If you have any questions or concerns regarding this, please feel free to reach out by replying or via dpo@transfergo.com