Digital Marketing Specialist

Join our international team as a Digital Marketing Specialist.

Digital Marketing Specialist supports delivery of the Biomapas marketing plan, with a focus on digital channels. The role delivers and optimizes day-to-day digital activity, including paid campaigns, SEO, the website and email marketing.

It is also a broad, hands-on role. Alongside digital, the person will support design, events, internal and external communications, and marketing coordination across a small, growing team.

Key areas of responsibility and main tasks

Digital marketing

• Run and optimize paid campaigns on LinkedIn and Google Ads, including targeting, A/B testing and tracking spend against budget
• Set up and maintain conversion tracking, landing pages and retargeting
• Update website content and support on-page and technical SEO
• Manage email marketing campaigns, including building, sending and tracking emails such as the monthly newsletter and nurture emails
• Manage organic social media day to day
• Support general CRM and marketing automation management so leads are tracked properly
• Produce regular reports on digital channel and campaign performance against agreed KPIs

Marketing and communications support

• Execute marketing tasks in the Marketing Plan and maintain the marketing calendar
• Create day-to-day marketing materials in Canva, such as social graphics and simple collateral, and support sales presentation design in PowerPoint
• Brief and manage freelance designers on larger creative work, such as event stands, campaign assets and video.
• Write, proofread and edit content across different channels
• Coordinate events and exhibitions, including logistics, booth and stand materials, and keep marketing collateral stocked
• Coordinate marketing activities and brief and work with agencies, freelancers, PR companies, designers and web developers
• Support consistent internal and external communications, including internal comms with HR and communication on company initiatives